legostore An impressive, new LEGO Flagship store opened in NYC in the FlatIron district at 23rd Street and Fifth Avenue.   It is the 76th LEGO store in the U.S. and features:

  • Custom New York inspired LEGO® models
  • Replica of the LEGO Store Flatiron District made out of LEGO bricks for children to build upon
  • Front windows feature LEGO murals of legendary New York City scenes
  • In store New York street clock tells actual time
  • A LEGO Miniland replica of New York City is on display
  • 8-foot tall Statue of Liberty model available for photo opps
  • Nearly 500 LEGO sets and LEGO-inspired items available for purchase
  • Life-size brick model of the flagship store’s mascot, Brickley the Dragon

It offers the following experiences:

LEGO Lounge: Unique to the LEGO Store Flatiron District, the LEGO Lounge welcomes locals to stay awhile. Centered on a replica of the Flatiron district – complete with the new LEGO Store – on display for children to build and play upon, the LEGO Lounge invites parents and children to get cozy on the oversized couch, enjoy the latest LEGO books in a reading area, build on the LEGO carpet, or simply recharge at free charging stations. Young builders can enjoy the new LEGO DUPLO Preschool building area.

In-Store Building Events and Activities include:

Monthly Mini Model Build: Children ages 6 to 14 can visit the first Tuesday of every month and learn how to build a cool mini model, then take it home – for free! A new, seasonally themed model is available every time. Models are not for sale and cannot be purchased. One free model per child. Quantities are limited to approximately 250 per store, and offer is good while supplies last.

legostore2LEGO Club Meetings: LEGO Club Members can meet other members for fun and play, with themed building activities occurring one hour prior to the store opening on select Saturdays during the month. Availability varies by store and pre-registration is required. Space is limited to 25 children per meeting.

You can check the calendar in-store and online for more monthly events and activities!  This store is a must visit for any LEGO lover!


Seth with FDNY LEGO figure

On the Grand Opening weekend, 10/10 – 13, my son had a blast perusing the store and spending time in Madison Square Park, directly across from the store, where an exciting LEGO event was underway.

Seth with LEGO Master Builder Dan.

Seth with LEGO Master Builder Dan.

The public was invited to help LEGO Master Builders construct a 20-foot tall LEGO model of the Statue of Liberty completely out of LEGO bricks! All participants received a Certificate of Achievement for participating, and freebies were given out based on purchases or winning LEGO Trivia contests.

Seth plants his flower.

Seth plants his flower.

People were also invited to create LEGO flowers and have them planted in a special LEGO flower bed area.

There were also very cool LEGO life size figures for photo opps, including a fireman, Superman, Batman and more.




My son put this set together in a flash, and it is perfect for the dog and police lover, young and old. It makes a great addition to his other CITY sets, and we purchased a new one at the Flatiron store — the Mobile Police Unit.





Note: Thanks to LEGO for supplying the featured CITY set. 

Special thanks to Paul Striefler of LEGO who gave us a behind the scenes walkthrough in the Park.